Auto-école Yohan
Scope
Rebranding
Brand Identity
Art Direction
Logo
Project
Client: Yohan Sciegaj
Location: France
Industry: Cars
Brief.
Create a modern and sleek logo for the opening of the client’s second driving school.
Challenges.
Design a logo suitable in very different format: a car, a sign, a student book. I also did not want to create a logo with “obvious” solutions such a car illustration, like the previous logo.
Solutions.
The logo incorporates the letters YOHAN as well as driving symbols. The result is a sleek and clean logo geometric logo, suitable on all material.
The Story
Auto-Ecole Yohan is driving school provinding premium services for learning through in-depth lessons and luxury cars.
Driving grants you access to independance and freedom.
The chosen typefaces are Ethnocentric, a futuristic geometric font and Coco Sharp, for its modern and legible vibe.
The logo also includes the symbols of a road, and triangular and circular road signs.
The logo is construction around the letters Y (for Yohan) and A (for auto-école, dricing school in French) inside a steering wheel.
