Why the name “Victoria in the Clouds”?
It was chosen for a specific reason; The word "clouds" can evoke various connotations:
Imagination
Elevation
Freedom
the Internet
Ever-transforming
Connexions
Scope
Naming
Logotype
Art Direction
Brand Identity
To bring our brand identity to life, we created a logo that combines a wordmark and a logomark with a playful touch. The font we chose is Neue Kabel, which has a fun yet bold style that matches our brand personality.
The primary color palette is bold and vibrant, reflecting my mission to be daring and different. The blue hues convey a sense of calm and stability, while the pinks and yellows add a touch of quirkiness and warmth. The secondary color palette is soft and dreamy, complementing the primary colors perfectly.
To add a touch of magic to our designs, we incorporate whimsical holographic elements that truly capture the essence of our brand. All in all, Victoria in the Clouds is a design studio that believes in the power of imagination, creativity, and innovation, and we strive to infuse these qualities into every project we undertake.
