Brief.

Create a visual identity specifically for children, in continuation with the rebranding of Esprit Martial, as well as a mascot.

Challenges.

The mascot must represent the disciplines of karate and krav maga, and inspire joy and dynamism.

Solutions.

The choice of mascot fell on the fox, named Yokai, in reference to Japanese folklore. The fox and yokai are mischievous beings. The outfit, in both black and white, combines the disciplines of krav maga and karate. The chosen colors are bright and bold to establish a joyful and dynamic learning atmosphere for children.