Esprit Martial
Scope
Brand Identity
Art Direction
Logo
Project
Client: Esprit Martial Franck Delsaut
Location: France
Industry: Sports
Brief.
Esprit Martial is a martial arts sports association affiliated with the French Karate Federation. The goal was to modernize and professionalize the club by creating a timeless and dynamic logo.
Challenges.
The main challenge was to combine the concepts of movement and stability.
Solutions.
The logo incorporates the letters E, M, and K in negative space, in a geometric and modern style. The cyan blue color represents spirituality, while the red represents energy and strength. The typography, Exo Black Italic, follows the logo with a dynamic movement.
The Story
Esprit Martial is a martial arts club gathering multiple disciplines, from karate to self defense.
It welcomes diverse participants, from various ages and backgrounds, into a community united by their love for martial arts. This identity invites individuals to join not just a club, but a family, where passion for sports meets the camaraderie of teamwork.
Esprit Martial's visual identity is a blend of approachable warmth and serious impact.
